What are the most profitable YouTube niches? Profitable YouTube niches mean, from which niches you’ll earn more money from showing ads. From the niches, you can earn a high margin of earnings even if you have fewer views compared to the other niches that have tons of traffic but the income is not enough. Well, in this post, I will discuss this topic i.e. the most lucrative YouTube niches.
But before going into the dipper of this post, first; you need to understand some basic details about the YouTube revenue system, you need to understand terms like CPM or RPM.
CPM means ‘Cost per 1000 ad impressions’ i.e. basically how much advertisers are willing to pay to get their ads in front of your audience. It is determined before YouTube revenue share.
And the RPM means ‘Revenue Per Mile’ i.e. the total revenue you earn from ads after YouTube revenue share. As you know YouTube takes 45% and the creator gets 55% of the actual revenue.
In this post, we only take CPM into consideration as it is the only thing that matters most in this topic because we only talk about the high-pay YouTube niche that advertisers are willing to bid against it.
12 most profitable YouTube niches –
Below I have mentioned some most profitable niches on YouTube with their current CPM.
1. E-commerce –
E-commerce or internet commerce means a business model that allows you to buy and sell products or goods over the internet. In this YouTube niche, you can give ideas about various online business models to your audiences. The e-commerce niche is one of the high-pay YouTube niches.
As you can see from the below picture the highest bid for this niche is $16.45 and the lowest one is $4.80.
VR Devices, Pet devices, Home office equipment, eco-friendly products, Print on demand, and Kitchen appliances are some of the ideas for the e-commerce YouTube niche that you can make videos of.
2. Insurance –
If you have knowledge about various insurance policies then you can make videos about them. This is a high-traffic niche with a high CPC YouTube niche. The high bid for this niche is around $39 and the low bid is $11 which is quite good in terms of generating revenue.
Car insurance, life insurance, medical insurance, travel insurance, and home insurance are some of the ideas for this niche.
3. Trading or Investing –
Though trading and investing have different meanings still you can merge them into a single niche and make videos about them. In this niche, you can make videos about trading strategies, stock market trading, forex trading, how to invest in stocks, how to invest in cryptocurrency, and how to make a regular income from trading and investing are some of the ideas for this niche.
As you can see from the above picture the highest bid for trading and investing are $12.69 and $11.13 respectively and the lowest are $1.35 and $2.31 respectively.
4. Finance –
To cover this niche you need to have command and knowledge about this subject. It comparatively tough niche than the other niche but has a high volume of audience and also advertisers put a high amount of money to show their ads. Retirement plans, personal finance, financial independence, and how to make money are some of the ideas for this niche.
From the above picture, you can see that the high bid advertisers put against this niche is $6.14 and the lowest one is $1.85.
5. Web Hosting –
Web hosting is one such topic that you can make videos on. You can talk about various web hosting sites that are cheap but good hosting providers, also which are free hosting sites, you can make videos about how to host a website, you can discuss the pros and cons of a particular web hosting service, etc.
Apart from earning money from ad revenue, you can earn money from affiliate marketing also from this niche.
As you can see the highest bid for this niche is $34.42 and the lowest one is $10.73.
6. Unboxing –
People love to watch unboxing videos whether it is a brand new phone unboxing or a brand new laptop. Gaming equipment unboxing, toys unboxing, makeup products unboxing, etc; are some of the ideas for this niche. You will find a vast audience searching YouTube for unboxing videos for different categories.
There are lots of categories or sub-niches available under this niche and you can simultaneously review them also. This is one such niche that could be done without having to be in front of the camera or you can regard this niche as a vlog without showing your face.
The highest bid for this niche is $19.64 and the lowest one is $1.47. And apart from monetization through AdSense, you can earn a high margin of profit from affiliate marketing.
7. Marketing –
Another one of the most profitable YouTube niches is marketing. If you have command over marketing subject then you should make videos on this niche. Digital marketing, social marketing, content marketing, affiliate marketing, network marketing, sales, and lead generation are such ideas for marketing niche if you wish to make videos for your viewers as well to income high income.
The high bid for this niche is $9.60 and the lowest one is $3.00.
8. Make money online –
This is a trending niche on YouTube right now and during the pandemic, it is one of the most searched keywords on YouTube; because many people want to earn money online by staying at home. This could be your most profitable YouTube niche if you provide high-quality content to your viewers.
How to earn money online, ways to make money online, ways to make money from home, best online earning sites, how to make money online fast, legit ways to make money online, and how to make extra money online are such some of the ideas for this niche.
As you can see from the above picture the high bid for this niche is $4.37 and the lowest one is $1.23 which is quite a good YouTube niche.
9. Fitness –
This is a health-related niche where you can find the vast majority of the audience of any generation. If you have knowledge about fitness then you should go for it. How to stay healthy in any circumstance, how to stay fit during pregnancy, how to do yoga, how to lose & gain weight, fitness equipment, and a diet for maintaining fitness are some of the ideas for this niche.
The high bid for the fitness niche is $6.32 and the lowest bid is $2.29. Apart from earning money from ad revenue, you can earn extra money through affiliate marketing in this niche.
10. Budgeting & Planning –
Budgeting and planning knowledge helps common people in various ways, people will know how to manage their expenditures, ways to save money, and how to overcome their loans, and achieve their future goals. If you have command over this category then you can educate people through your videos. This niche has a vast majority of the audience.
This niche has a high bid of $8.46 and the lowest one is $1.35.
11. Travel videos –
A travel niche is one of the most profitable niches on YouTube and it is an interesting vlogging niche. If you love to travel to new places then you can capture your moment and upload it on YouTube. In this niche, you need some extra equipment to carry with you, such as a good camera, lens, gimbal or steady-cam, extra battery, light and to carry these pieces of equipment you need a good bag.
You can explore and show new places through your videos and also you can cover some certain important topics such as how to reach this place, talk about the accommodation for the future visitors, about your experience for this place as a whole, travel tips, your next trip, etc.
This niche has a high bid of $4.11 and the lowest one is $0.97.
12. Tutorials –
This is one of the best profitable youtube niches if you have knowledge and skills about a particular subject before you start making teaching videos. Videography, photography, coding, career tips, etc are some topics you may cover. Apart from earning money from ad revenue, you can earn money from affiliate marketing also.
This niche has a high bid of $5.19 and the lowest one is $1.00 which is quite good to start a YouTube channel.
How to find a profitable niche?
Now, you have a question i.e. how can I know which one is a profitable niche. Well to see a niche whether it is profitable or not, you can use the free Google keyword planner tool.
Below, I have mentioned multiple steps with pictures to use the Google keyword planner tool.
Step 1 –First login to Google keyword planner with your email id.
Step 2 – You will see two boxes side by side written as ‘Discover new keywords’ and ‘Get search volume and forecasts’. Click the first box.
Step 3 – A popup will appear. Now you can enter the niche keywords and select the country you want to see the CPM and click ‘Get results’.
Step 4 – After clicking the button a new screen will appear with various metrics like ‘Avg. monthly search’, Competition’, ‘Top of page bid (low range)’, Top of page bid (high range)’ of your targeted keyword.
That’s how you can see the CPM of a particular niche by using this tool.
Above mentioned niches are some of the most profitable YouTube niches, but it doesn’t mean that other niches are not good enough. They are also good niches if you know how to attract your audience with your content. Actually, all the niches will bring you success if you provide high-quality content to your targeted audience. Because content is king.
If you have any recommendations for profitable YouTube niches, please feel free to comment down below.